Home Cameras/Lenses Leica Lucky Leica Q2: Red special for Chinese Singles Day on November 11

Lucky Leica Q2: Red special for Chinese Singles Day on November 11


Unlucky in love? Well, this special red Leica Q2 could help you find happiness. Chinese on-line retailer Jingdong—jd.com—has commissioned a limited run of red-wrapped cameras to celebrate the massive Singles Day shopping event centred around November 11.

The burgundy red Q2, which is otherwise standard, comes with a matching red leather case and costs ¥43,350, approximately £5,000, $6,480, €5,550.

If you get in quick, you might just be able to order one of these special editions. Here’s the link

This is Wikipedia’s take on Double 11:

“The Singles’ Day (光棍节) or Double 11 (双11), is a Chinese unofficial holiday and shopping season that celebrates bachelors, and single people in general.

“The date, November 11 (11/11), was chosen because the number “1” resembles a “bare stick” (Chinese: 光棍; pinyin: guānggùn), which is a Chinese Internet slang for a single man who doesn’t marry and thus can’t add ‘branches’ to the family tree. The four “1”s also abstractly refer to the demographic group of single people.

“The holiday has become the largest physical retail and online shopping day in the world. Alibaba shoppers exceeded 213.5 billion yuan (USD $30.7 billion) in total spend during 2018 Singles Day. Rival JD.com hosts an eleven-day shopping festival as well, which garnered USD $19.1 billion, bringing the Chinese total to USD $44.5 billion total sales volume.”

Thanks to Joe Zhou for the background to this story


  1. I am attending a virtual Remembrance Day this year, a new twist for new times.

    And as many others I’m wearing my poppy in all virtual meetings, although I have bought a fairly large gregarious one that stands out in virtual meetings. I also chose camera angles that show it off. 🤣

    As for a red Q2, not for me.

  2. I always enjoy seeing limited editions and am glad I can not afford to purchase them, I’d have too many cameras. The M9 Titanium was my all time favorite for many years, the Hermes editions are beautiful but the M60 is now my current favorite with the beautiful stainless steel finish and 35mm Summilux. Admiring from afar is sweet, thanks for posting the Red Q2 picture.

    • Yes, nice to look at and probably worth having if the premium isn’t too great. But making a profit is very hit or miss. You have to keep them a kong time and hope they become popular. Then M60 didn’t really take off, but there is still time for this to change, particularly now that Leic hs cancelled the M-D line. The M6 “Danish Wedding” didn’t do too well. But others did. I suspect this red Chinese Leica is a very good investment and would make a brilliant Year of the Ox present in February. Better than a red envelope of cash…

  3. The camera looks gorgeous but a wee bit too eye catching for my photography.
    I think I would be happier if Panasonic would come out with a S 85mm f/1.8 lens – who knows maybe my dream will come true for a reasonably sized and priced short telephoto:)
    We also have Remembrance Day on 11/11 at 11am in Canada.


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