Unlucky in love? Well, this special red Leica Q2 could help you find happiness. Chinese on-line retailer Jingdong—jd.com—has commissioned a limited run of red-wrapped cameras to celebrate the massive Singles Day shopping event centred around November 11.
The burgundy red Q2, which is otherwise standard, comes with a matching red leather case and costs ¥43,350, approximately £5,000, $6,480, €5,550.
If you get in quick, you might just be able to order one of these special editions. Here’s the link
This is Wikipedia’s take on Double 11:
“The Singles’ Day (光棍节) or Double 11 (双11), is a Chinese unofficial holiday and shopping season that celebrates bachelors, and single people in general.
“The date, November 11 (11/11), was chosen because the number “1” resembles a “bare stick” (Chinese: 光棍; pinyin: guānggùn), which is a Chinese Internet slang for a single man who doesn’t marry and thus can’t add ‘branches’ to the family tree. The four “1”s also abstractly refer to the demographic group of single people.
“The holiday has become the largest physical retail and online shopping day in the world. Alibaba shoppers exceeded 213.5 billion yuan (USD $30.7 billion) in total spend during 2018 Singles Day. Rival JD.com hosts an eleven-day shopping festival as well, which garnered USD $19.1 billion, bringing the Chinese total to USD $44.5 billion total sales volume.”