Author: Michael Evans
Fascinating to see research that shows just over 50 percent of new iPads have gone to Windows households. It looks like the pad is following the trend started by the iPhone: It's an Apple Trojan in an alien environment.
You could argue that the iPod was the first example of an Apple product that exposed non-believers to the world of Apple; it has been credited with starting the renaissance in Apple computer fortunes in the early '00s. But it is the iPhone that really opened th floodgates for Apple. Upwards of 100m people have experienced the Cupertino way of doing things on phones and touches. Many of them, am sure, have been heading the line for the new MacBooks and Pros.
The iPad will reinforce the trend. Satisfied owners will start to wonder about the experience of owning a Mac computer. Apple's tight branding policy and great design strengths will draw in many of the new iPad owners. The closed hardware/software system--once a liability--is now one of Apple's greatest strengths.
Author: Michael Evans
Yesterday's Mac history post by Tony Cole had us both ferreting around to discover the origin of the Mac trademark. Not too many Wikiclicks later I had found an article by Jef Raskin who worked on the original Mac Project.
Jef was the 31st employee of Apple in January 1978. It was Jef who had a thing for an especially delicious apple, the McIntosh. The spelling had to be adjusted for legal reasons, but that's how it started.
I got to wondering: what if Jef had preferred the Cox's Pippin, billed as the best-flavoured apple ever? Would we now have an iCox on the desk? Or a CoxBook Pro in the Crumpler messenger bag? Stranger things have happened.
Author: Tony Cole
Way back on the day in the early 1970’s when Steve Wozniak and Steve Jobs, two young longhaired more-or-less hippies, created their Blue Box (a device intended to enable them to hack into AT&T’s network in order to make free telephone calls), and in passing, probably without realizing it, laying the foundations for the first practical PC, a major revolution took place, but quietly, obviously, as they were attempting – and succeeding – in being thieves in an electronic manner.
This was the start of Apple, as a computer maker. A curious start when one looks at the monolithic and respectable company that it has now become.
Originally the ideals and thrust of their work, well, actually it was mostly Wozniaks work, was to create a PC that was completely accessible to its users. As with most PC’s in the early days, users were actively encouraged to open up the box and tinker with everything inside it. I remember those days with affection, as I was an Amiga owner in the mid 80’s and spent as much time with a soldering iron inside my computers as actually working with them. This was completely normal in those days. Everything was open and accessible, both hardware and software.
For Wozniak, this was more than simply a matter of practicality; it was almost a religion for him. He believed strongly that computer users should be free to add software, written by whoever, hardware, bought or self-made or do anything they wished with their computers. To this end, he ensured that its OS was accessible to us, and that the computers themselves came with a whole range of expansion slots, I/O sockets and enough power to drive anything we cared to bung into the PC.
Unlike Jobs, he wasn’t too concerned about how it all looked; function and freedom were his watch words. He was simply one of the first computer nerds in fact.
I love Arnold Kim’s MacRumors.com for keeping me up to date on the latest in the MacWorld. I’ve heard Arnold on several podcasts and he has great knowledge of the Apple world. Here’s a guy who is a qualified doctor of medicine but decided to defect to blogging.
Thanks to MacRumors I first heard about Apple's “next big thing” and it has set me wondering. Apparently it is iAd, a mobile ad platform that represent a “personalised, mobile advertising system.” I confess, I am not a lot nearer at the moment, but no doubt, all will be revealed on April 7 (or was it to be on April 1?). Could it be something similar to Google’s AdSense? Something that we bloggers would be interested in?
Mercifully, here in the UK we have an extra few weeks to make up our minds on whether to go for the basic wifi iPad or the more expensive 3G model. Friends in the USA report they have already placed their orders and are prepared to wait for the 3G model. I have very mixed views and all my doubts centre on that non-standard micro SIM that Apple have chosen to use in the iPad. The physically smaller iPhone still uses the larger, standard SIM card. But I suppose we can expect the micro model to be present on this year’s 4G iPhone when it arrives in the Summer.
The problem is that I want to be able to use my existing data subscription with both the iPad and my MacBook Pro. I wouldn’t mind swapping a SIM card around because, most of the time, it would stay in the iPad. Currently, as regular readers will know, I use a Novatel MiFi unit which means I can create a mini wifi network for up to five devices. At the moment, I’m minded to stick with the MiFi and with my £15-per-month 3GB Vodafone subscription.
Presumably, over the next twelve months, these micro SIMs will become more popular and it is highly likely that mini-routers such as the MiFi will soon become available with the smaller slot. In the future, therefore, I can see sense in having a 3G-equipped iPad for those occasions when I am travelling without the MacBook Pro and don’t even want the extra weight of the MiFi.
For the moment, therefore, the sensible decision is to buy the cheaper wifi pad and reserve judgement on the 3G model until the second generation model arrives in mid-2011.
I'm not a great fan of loyalty cards because of the bulge they make in my wallet. I am continually being asked if I have such-and-such a card when making a purchase and have to admit that I do indeed have one, but not with me. In most cases the loyalty cards are credit-card format with an embossed number and swipe strip; or, in some cases, they have a bar code.
Here's a wonderful opportunity for some enterprising iPhone app developer. Wouldn't it be great to store all your loyalty card information in an iPhone app? All you would need to do would be open the app and have the retailer read the barcode or whatever from the phone. The technology exists and would be welcomed by all shoppers. I wouldn't mind a percentage of the proceeds for contributing the idea.
By Fergus MacOldie
TOMTOM'S announcement of an iPhone navigation app and an in-car kit is proof if it were needed that convergence is alive and well. And everything seems to be converging on the iPhone, the world in your pocket. Manufacturers of gadgets of all descriptions, from pocket calculators to in-car navigators will be examining their marketing plans and asking themselves if people really want a dozen and one different bits of kit, every one with its own charger and accessories, when the iPhone can do everything just as well.
INTERESTING analysis of Apple with or without Steve Jobs on Yahoo Business today. The article, by Gene Marcial, argues that Apple now has a very strong presence, spearheaded by the MacBook, iPhone and iPod, and a solid management team that could withstand even the departure of Steve Jobs. The confirmation that he will return to work before the end of June is seen as icing on the cake. Analysts are now bullish on the prospects for Apple Inc and, of course, the continuation of the old 3G iPhone model at bargain prices will do nothing to dent sales.