It's rare that companies can combine the drive to innovate and continue to do so over 100 years, and still act in humanitarian ways to fulfill their social contract.
This year the Leica Oscar Barnack (LOBA) photography contest, is being celebrated as part of the Leica Centenary celebrations under the banner of “100 Years of Leica: Witness to a Century”.Â
Seventy-three years ago, Richard Hedgecock of Tormount Road, Plumstead in South East London walked into his local camera shop in Powis Street, Woolwich. The object of his attention was a pristine Leica IIIc, the latest in the miniature camera range that had excited the world when it was launched in 1925. This is the story of how that transaction was recorded for posterity.