Fujifilm

Amateur Photographer chooses the coolest camera brands around. Is yours cool?

Fujifilm Mike Evans -
Amateur Photographer's Jon Stapley ranks Leica first and Fujifilm second in coolness, highlighting Leica's legacy and Fujifilm's impressive reinvention, resonating with Macfilos' ethos and readers' preferences.

The camera industry isn’t dying, it’s just recalibrating

Opinion Jon Cheffings -
Camera shipments dipped in 2026, but Canon and Sony both sold more units, CIPA's forecast holds steady, and OM System and Ricoh whispers suggest new models are already on the way.

Fujifilm X70 Review: A forgotten compact camera

Fujifilm Mike Evans -
The Fujifilm X70, an acclaimed compact camera launched in 2016, was discontinued due to sensor supply issues, leaving enthusiasts wondering about its potential if developed further alongside its successful rivals.

Loved to Death: Overtourism in the Cotswolds

Feature Articles Mike Evans -
Bibury faces overwhelming visitor numbers, straining its resources and residents' patience. Efforts to manage tourism include improved traffic control and promoting longer stays, aiming for sustainable solutions to over-tourism.

Eleven Years Using Fujifilm-X: My top eleven reasons why

Fujifilm Joel Wolfson -
The Fujifilm-X system represents a compelling photographic platform, even for the demands of a professional photographers. Its compact format, build quality, range of lens options, and impressive image quality offers a tempting alternative to the full-frame format.

Mike’s Choice: Building a lightweight Fujifilm system

Feature Articles Mike Evans -
The discontinuation of Leica's CL and TL lens collection has led former users to seek alternative APS-C systems, with Fujifilm emerging as a reliable choice for committed photographers.

Jörg-Peter’s Choice: Building a Fujifilm X system from scratch

Fujifilm Joerg-Peter Rau -
There are many approaches to the Fujifilm X system. Our author had a brief fling with it only to come back almost ten years after. How he made his kit choices.

Choosing Fujifilm: The best APS-C system alternative to the Leica CL

Fujifilm Mike Evans -
The discontinuation of Leica's CL and TL lens collection has led former users to seek alternative APS-C systems, with Fujifilm emerging as a reliable choice for committed photographers.
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