Leica 100

    How I discovered a simpler life through Leica

    "Just add more" has become the expression for companies to keep customers buying the latest model. But is that the best way to keep your customers happy?

    Leica, for me, is the joyful pinnacle of photography

    Joy is a hard word to associate with inanimate objects. But a Leica in the hand transcends that. The simplicity of focussing makes it a joy to use.

    Leica: Where innovation and humanity meet

    It's rare that companies can combine the drive to innovate and continue to do so over 100 years, and still act in humanitarian ways to fulfill their social contract.

    2025 Leica Oskar Barnack Award

    This year the Leica Oscar Barnack (LOBA) photography contest, is being celebrated as part of the Leica Centenary celebrations under the banner of “100 Years of Leica: Witness to a Century”. 

    What it means to be raised on “Perfection Expected”

    When you are raised to believe that perfection is expected, a Leica becomes a living example of that thought…

    A chance encounter with a Leica M9 that became something more

    A chance encounter with a Leica turns into something more significant that can last a lifetime

    Being part of the Leica family for the long haul.

    Being part of the Leica family is what I value most. It's not a transactional quick relationship but something longer lasting built on a mutual understanding of excellence and joy from using. It has stood the test of time and if cared for can continue far into the future.

    Time, a journey, and memories: What Leica means to Dirk Säger

    Leica is about creating photographic journeys that connect people and memories together over time.