"Just add more" has become the expression for companies to keep customers buying the latest model. But is that the best way to keep your customers happy?
It's rare that companies can combine the drive to innovate and continue to do so over 100 years, and still act in humanitarian ways to fulfill their social contract.
This year the Leica Oscar Barnack (LOBA) photography contest, is being celebrated as part of the Leica Centenary celebrations under the banner of “100 Years of Leica: Witness to a Century”.
A 20-year love affair with Leica cameras highlights their unique engagement with photography, transforming mundane moments into artistry, fostering community among users, and encouraging a patient, thoughtful approach to life.