Update v1.7 of the Leica LUX app introduces even more opportunities for personal expression and creative flexibility. Developed in close collaboration with renowned British photographer Greg Williams, the new Artist Look brings his distinctive cinematic aesthetic to mobile photography. It also marks the beginning of a new series of Artist Looks to be released in the future.
Greg Williams is one of the most influential photographers of our time. Known for his cinematic visual language, he regularly photographs leading figures from the international film world – including Daniel Craig, Kate Winslet, and Margot Robbie – and has helped define the visual identity of modern-day Hollywood.
A long-time Leica user, Williams was also part of the global campaign for the Leica Q2 Daniel Craig Edition. His work blends documentary precision with emotional proximity and handcrafted clarity. Inspired by classic Tri-X 400 scans and finely tuned for various lighting conditions, his Artistic Look avoids artificial enhancements and instead emphasises authenticity, warmth, and intimacy.
“I wanted to create a look that feels real – not overdone, not artificial. No extra sharpening, no effects – just the image and the moment. The Leica LUX app made it possible to bring that aesthetic to the smartphone – with a cinematic depth I previously only knew from my Leica cameras,” says Greg Williams.
New customisation features
Users can now bookmark favourite Artist Looks within the app for faster access — a practical feature for those who work with recurring stylistic elements.
Coming soon
The Greg Williams Artist Look will also be made available in the Leica FOTOS app, enabling users to apply the same visual character when shooting with Leica cameras.
Leica LUX — Leica imagery on the iPhone
Following the acquisition of Fjorden Electra AS, the Norwegian smartphone photography start-up in 2023, Leica Camera AG expanded its mobile business and launched the jointly developed Leica LUX app in 2024.
The app brings the visual DNA of iconic Leica lenses to the iPhone — with manual camera controls and a growing library of characteristic Leica Looks. With a current rating of 4.8 stars, Leica LUX is now the highest-rated photo app in the App Store.
Leica LUX v1.7 is available now in the App Store. The Artist Look by Greg Williams is part of the full version and included free of charge for one year with registration of a Leica LUX Grip.
More
| Leica LUX App | Leica FOTOS App |
| About Fjorden & Leica on Macfilos | About Leica Camera |
| 100 Years of Leica: Witness to a Century |
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I am so out of touch that I had forgotten about the Leica phone app. I just looked at it and it is over $100 per year for the pro version which provides most of the simulations!!! People complain about Adobe subscriptions. This is an outrageous fee. It would almost pay for half of my Adobe subscription which includes Lightroom and photoshop. I suspect the number of people working at Adobe is a lot larger than a couple of programmers at Leica. 😂😭😭 I suspect my LR and PS have a lot more features. Leica must laugh all the way to the bank – or maybe there are only 5 purchasers that do not know how to process images. I can justify Leica camera equipment prices for premium hardware but this cannot be justified for some code. Maybe they should have negotiated tougher with the photographer I have never heard of.
I think the authors of this article should have mentioned the price of the subscription. This is the first Leica product I cannot defend.
Does anyone on this blog actually subscribe to this app?
I suppose I am out of touch in the photography world. I have heard of Leica but Greg Williams I have never heard of. I am familiar with Ansel Adams.