Hasselblad

Hasselblad Masters 2026 Competition: Now open for entries

The Hasselblad 2026 Masters Competition is now open for submissions from professional photographers in seven distinct categories. Winners in each category will receive a Hasselblad X2D II 100C, two XCD lenses and €5000 cash.

Hasselblad X2D II and 35-100E: Probably, the best camera-lens combination in the world

The Hasselblad X2D II brings significant improvements in ergonomics and continuous autofocus over its predecessor, and when coupled with the new XCD 30-100E zoom, the combination delivers outstanding flexibility and image quality.

Hasselblad introduces the X2D II, latest version of its 100MP flagship medium-format camera, and XCD 35-100E lens

Hasselblad introduces the X2D II, an updated version of its flagship medium format camera with significant improvements over its predecessor, as well as an impressive standard range zoom lens.

Entering the Big League: Three weeks with the Hasselblad X2D

A chance encounter with a Hasselblad X2D at a shopping mall led to a three-week loan of the camera, and a chance to find out how a Leica shooter would fare with the flagship camera from a rival premier brand.

Hasselblad in the Fashion Mall: Do expensive cameras mix with lululemon?

Last week I encountered a DJI Hasselblad company store at a Westfield shopping mall in West London. Two weeks ago, it wasn’t there; now it is brightly lit and, to interest Macfilos readers, it offers a full range of Hasselblad cameras…

Falling in Love Again: Was Medium Format the right choice for me, and can it be the right choice for you?

Erwin falls in love easily with camera gear. He took up Medium Format and loved the gear, but has now moved on...

Street Photography with a Hasselblad: China in the 1980s and early 1990s

Although more usually associated with scenic and portrait photography, a Hasselblad set proved a very effective tool for capturing images of China in the 80s and 90s.

For Kyiv, with love: A rich photographic tradition in Ukraine’s capital

The city of Kyiv has a rich photographic tradition. There are also international relationships between cameras from Kyiv and German and Swedish manufacturers such as Carl Zeiss Jena, Pentacon and Hasselblad. Roland Zwiers covers the cameras from Kyiv and homes in on the Salyut-S from the 1970s...
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