"Just add more" has become the expression for companies to keep customers buying the latest model. But is that the best way to keep your customers happy?
All good things must come to an end. Seven years on after an intensive week of testing the Leica CL in the Highlands of Scotland, how did it perform? Was it a "keeper" and why did Leica kill it off?
When you buy an expensive compact camera, there is a temptation to add factory accessories, such as thumb grips and hoods. But there are thousands of inexpensive alternatives on the market. Are they any good?
It's rare that companies can combine the drive to innovate and continue to do so over 100 years, and still act in humanitarian ways to fulfill their social contract.