Writing in Mashable, Stewart Walpin reveals that the world’s first consumer digital camera was marketed by Apple because Kodak couldn’t bear to launch it under its own name:
Back in Apple’s dark ages — during Steve Jobs’ interregnum in the mid-1990s — the company experimented with some strange products. Everyone remembers the ill-fated Newton PDA, for instance, which was considered ahead of its time. Less memorable was the QuickTake 100, the first mass market color consumer digital camera.
Back in February 1994 the QuickTake 100 was launched and went on sale on June 20 of that year. With its 640×480 pixel CCD sensor it cost a whopping $749.
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