In the end, it’s a kind of alchemy that produces the best imagery and in many cases, Apple’s image magic leads the pack.
In this review of Apple’s iPhone 6 camera, Mashable asks if it is the best point and shoot. There is little doubt that smartphones in general, not just Apple’s products, have put the skids under the low-end camera market. Camera manufacturers have now realised that their futures lie in offering committed photographer, prepared to pay several hundred pounds, more of what they want in terms of perceived pro features. The scene-mode generation is defecting to the smartphone in droves and, soon, there will be no market for sub-£100 compacts.