Leica says it has โcreated a fitting tribute to the world of cinemaโ with the newly released M10-P ASC 100 Edition. It celebrates the 100th anniversary of the founding of the American Society of Cinematographers. Highlights are special modes aimed at film makers and a P-L mount adaptor.
Consisting of an M10-P body with a gold-anodised finish and 35mm f/2 Summicron lens, the set offers two exclusive built-in Cine Look modes which turn it into a more focused professional tool for filmmakers. Included in the set is a Visoflex electronic viewfinder and a Leica M P-L mount adapter that allows the use of almost all PL-mount cine lenses available on the market.
Leica release
February 11, 2019 โ Leica Camera has created a fitting tribute to the world of cinema with the new release of the Leica M10-P โASC 100 Editionโ, celebrating the 100th anniversary of the American Society of Cinematographers. Comprising a Leica M10-P camera and a Leica Summicron-M 35 f/2 ASPH. lens, the memorable set offers two specially tailored Cine Look modes built into the cameraโs software that make it a focused professional tool for cinematographers and filmmakers. The set also includes a Leica Visoflex electronic viewfinder and a Leica M-PL-Mount Adapter that allows the use of almost all PL mount cine lenses available on the market.
In collaboration with some of the worldโs most influential cinematographers and members of the ASC, Leica has developed the new Cine Look feature, which provides directors an exceptional visual experience. The โASC Cine Classicโ mode simulates a classic, analog 35mm motion-picture film look, while the โASC Contemporaryโ mode delivers the current digital style of contemporary movies. Additionally, aspect ratios that are used in cinematography can also be selected from the cameraโs menu. Once activated, the selected aspect ratio is displayed as a bright-line frame in Live View mode. The Leica M10-P โASC 100 Editionโ offers cinematographers and directors the freedom to view and assess scenes with any desired lens before filming even begins.
Founded in 1919, the American Society of Cinematographers is the worldโs longest-standing artistic, technical and professional organization dedicated to the advancement of cinematography. Just like Leica, this extraordinary society has influenced and shaped how people of all cultures see the world for more than 100 years.
This limited-edition release is a modern take on Oskar Barnackโs original vision of the โUr-Leicaโ prototype camera as an aid to cinematography, now reiterated in the unique design of the Leica M10-P โASC 100 Editionโ. Reduced simply to the essentials, blacked-out engravings on its black chrome surface accentuates the cameraโs minimalistic feel which is further emphasized with the body leathering, similar to that of the Leica SL. The gold-colored anodized finish of the Leica Summicron-M 35 f/2 ASPH. lens reinterprets the brass lens of the original โUr-Leicaโ in a contemporary way. The unique aesthetic of the Leica M10-P โASC 100 Editionโ is also complemented by the ASC logo on the top plate.
The combination of the included electronic viewfinder, M-PL-Mount Adapter, Cine Look pre-sets and aspect ratio options enables the use of the camera as a directorโs viewfinder, making it an extraordinarily versatile and useful tool for filmmakers. And together with the Leica FOTOS App, location scouting can be made much easier, as results can be shared and discussed immediately with everyone involved in the filming project.
The Leica M10-P โASC 100 Editionโ will be available in autumn 2019.
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Sponsors
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