Tag: Camera Market

Leica calls it a trade-in offer, but most customers will perceive it as a discount: The new Leica M6 price is now under €5.000 if you can find any used film camera...

Worldwide demand for the new Leica Q3 fixed-lens full-frame camera is exceeding all the company's expectations. Macfilos confirms the trend in Europe, the USA and Asia...

Panasonic and Leica are to work closely in future on developing the two company’s L-mount product range under the banner of L2 Technology…

Mike received an invitation to attend a camera manufacturer's focus group. But was he ruled out because of his traditional views and his age?

The camera industry has been in prepitous decline for the past ten years as a result of the rise of the smartphone. But the pandemic has accelerated the deline and there is no sign of a recover in 2021...

This has to be the most ridiculous headline to come in the wake of last week's Olympus news. Olympus ain't going nowhere – and it could be set for even better days...

Panasonic is bullish on the future of the L-Mount Alliance and broader depth of the product line brings confidence to consumers. The company claims to have captured ten percent of the high-end full-frame market since the introduction of the S1 and S1R but believes that full-frame and Micro Four-Thirds are fully complementary, each with its benefits and with relatively little overlap.

The L-Mount Alliance has given the camera indusry something new. It's a cross-manufacturer standard similar in scope to the micro four-thirds co-operative ten years ago and it looks as though it is succeeding. Sigma in particular is making a lot of headway, expecially with its high-quality Art lenses and the new and unusual fp camera which is proving a best seller in Japan.

The launch of the SL2 can be seen as a milestone in the fortunes of Leica. Despite its primary appeal to the premium market, it has received a stunning reception. With the success of the Q and Q2, the continued appetite for rangefinders and the new desire to achieve a cohesion in design and control, Leica seems set to weather the storms buffering the camera industry as a whole. It is also becoming heavily involved in technology and computational photography.