Tag: Leica

What it means to be raised on “Perfection Expected”

When you are raised to believe that perfection is expected, a Leica becomes a living example of that thought…

Leica M lens pouches: How to create good-looking labels

Leica M lens pouches do not reveal what’s inside when they come from the factory. But you can fix it easily with a standard label printer.

Introducing Matt Osborne, better known to photographers as “Mr Leica”

Matt Osborne made a courageous career change, from accountancy to professional photography, and along the way, became "Mr Leica".

20 February 1952: The day Mr Hedgecock bought a Leica IIIc and 5cm f/3.5 Elmar lens

Seventy-three years ago, Richard Hedgecock of Tormount Road, Plumstead in South East London walked into his local camera shop in Powis Street, Woolwich. The object of his attention was a pristine Leica IIIc, the latest in the miniature camera range that had excited the world when it was launched in 1925. This is the story of how that transaction was recorded for posterity.

A chance encounter with a Leica M9 that became something more

A chance encounter with a Leica turns into something more significant that can last a lifetime

Being part of the Leica family for the long haul.

Being part of the Leica family is what I value most. It's not a transactional quick relationship but something longer lasting built on a mutual understanding of excellence and joy from using. It has stood the test of time and if cared for can continue far into the future.

How a Kodak Baby Brownie led me to Leica

Above all Leica represents a sense of community. You become part of a group that enjoys photography. Enjoys history. Enjoys travel. and enjoys technical prowess.

How four generations of the Leitz family shaped a century of photography 

The story behind the birth of Leica can be traced in “Four Generations Leitz in Company Management 1869–1986”

Rock n Roll Century straps celebrate 100 years of the Leica Camera

To celebrate the 100th anniversary of the Leica Camera, Rock n Roll straps has introduced a limited edition of six Century camera straps. Read more...

Sirui joins the L-Mount Alliance

Sirui becomes the 9th member of the L-Mount Alliance to expand choices for Photographers and videographers.

Leica Camera announces winners of the sixth annual Leica Women Foto Project Award 

8th of March 2025 Leica will be paying homage to International Women’s Day, and announcing the winners of its sixth annual Leica Women Foto Project Award under the theme of "Unity Through Diversity."

Hasselblad in the Fashion Mall: Do expensive cameras mix with lululemon?

Last week I encountered a DJI Hasselblad company store at a Westfield shopping mall in West London. Two weeks ago, it wasn’t there; now it is brightly lit and, to interest Macfilos readers, it offers a full range of Hasselblad cameras…