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Tag: marketing

Leica M6: A master class in marketing says Bellamy Hunt

Film Mike Evans -
Was the successul Leica M6 launch the result of a skilful manipulation of rumours. Bellamy Hunt thinks so, Mike Evans is not convinced. But something went right and the launch got the publicity it deserved...

EDITORIAL STAFF
Mike Evans, Editor (UK)
Jörg-Peter Rau (EU)
Keith James (US)
Jon Cheffings (US)

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LEICA MOMENTS

Bouldering in Nevada: Boldly going where no Leica M has gone before

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The close proximity of climbers means that photographing bouldering with a Leica M camera and a 35mm lens is a straightforward proposition.

Leica Q3 43 in real life: Resistance is futile, so I gave in and got the thing after all

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The new Leica Q3 43 is a highly versatile and powerful camera. First tests in real life conditions show its full potential.

Leica Q3 43: Narrower field of view is a boon for some street photographers

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Leica's Q3 43 offers a new tool for street photographers. The narrower 43mm optic is a welcome change for those of us who like the Q-series but prefer a little more distance from the subject…

Discontinued Leica WATE: Farewell to a unique lens

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Leica has stopped selling the Wide-Angle Tri-Elmar-M 16-18-21 aka WATE. It was and is a unique lens which can help produce extraordinary pictures…

Leica Centennial: Teddy bears and pens, shopping bags and cufflinks hit the market

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The Leica Centennial celebrations are boosted today by a bewildering array of merchandise which will be released throughout the year.

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NEWS LAST MONTH

Leica Camera announces winners of the sixth annual Leica Women Foto Project Award 

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8th of March 2025 Leica will be paying homage to International Women’s Day, and announcing the winners of its sixth annual Leica Women Foto Project Award under the theme of "Unity Through Diversity."

Leica Gallery Mayfair: Exhibition of images from the leading fashion magazines of the 20th Century

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The Fashion Forward Exhibition captures the timeless images of masters of photography at the Leica Gallery, London, from 15 March to 8…

Leica Centennial: What does Leica mean to Macfilos?

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There are many ways in which we can relate and connect to Leica. But one word keeps coming back as an important cornerstone of our relationship. And that word is "Community".

Billingham Ten-16: A small pouch aimed at owners of Leica D-Lux 8, FujiFilm X100 and similar compacts

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Billingham has a reputation for hand-crafted camera bags made for enthusiasts and professionals everywhere. The Ten-16 meets the needs for those days when you just want to travel light.

Leica releases the next generation of the ZM Watch range: ZM 12

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The new Leica ZM12 range comes with an evolutionary dual-layered dial, new strap designs and a precision watch movement to satisfy watch lovers everywhere...

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