TechCrunch has waded into the controversy over News Internationalโs decision to stop free viewing of The Times and The Sunday Times news sites. My article (King Cnut: ยฃ1 a day to see his news site) offered the right advice on March 26 when the announcement was made: Goodbye, Rupert. Now TechCrunch says that โmoving its content behind a pay-wall be the death of The Times; one of the worldโs most respected newspapers and a British national treasure. Even with a relatively modest subscription cost of ยฃ1 a day or ยฃ2 for the whole week, it has been shown time and time again that the hassle factor of making even a small payment to access a website will result in a haemorrhaging of readers.โ