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Apple CoxBook: Origin of the Mac name

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Author: Michael Evans

Yesterday's Mac history post by Tony Cole had us both ferreting around to discover the origin of the Mac trademark. Not too many Wikiclicks later I had found an article by Jef Raskin who worked on the original Mac Project. 

Jef was the 31st employee of Apple in January 1978. It was Jef who had a thing for an especially delicious apple, the McIntosh. The spelling had to be adjusted for legal reasons, but that's how it started. 

I got to wondering: what if Jef had preferred the Cox's Pippin, billed as the best-flavoured apple ever? Would we now have an iCox on the desk? Or a CoxBook Pro in the Crumpler messenger bag? Stranger things have happened.

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