Here in Britain today we listened to our new Prime Minister, David Cameron, heaping doom upon gloom and forecasting pain for all. A few hours later, over in San Francisco, Apple's PM, Steve J, was exuding confidence and optimism. Apple seems to be a well-run company and, currently, can do no wrong; and the new iPhone 4 will undoubtedly heap success upon success. So maybe an entrepreneur such as Steve Jobs would do a much better job of running countries on a firm commercial basis. Instead we are run by professional politicians who, with few honourable exceptions, have never worked in commerce and have never had to balance a budget. The contrast between world economic crisis and booming iSales is quite remarkable.