Advertising giant WPP has declared Apple the world’s most valuable brand at $153 billion. It overtakes Google which has fallen two percent down £111.5 billion. According to the agency’s Millward Brown unit, Apple climbed 84% in the past year. Unit CEO Eileen Campbell said:
It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority. Tablet computing also drove value growth not just for Apple, but also for the providers who support yet another networked device.