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Special offers with everything: Amazon finds better way to sell the Kindle

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Mike Evans
By Mike Evans

Buoyed by the success of the cheapo Kindle Special Offers edition—the same as the standard Kindle wifi but with ads and offers—Amazon has launched a lower-cost version of the 3G model. Despite the modest discount of $25, it seems that many buyers are willing to put up with the odd bit of promotion. Some may even like it. Is this a new trend? Can we can now expect “special offers” editions of other gadgets, even iPhones and iPads?

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