Despite my many years of enthusiasm for Apple products, the launch of the iPhone 4S was my first opportunity to visit the Apple Campus at Cupertino, south of San Francisco. I didn’t really know what to expect, but found a large number of tidy modern buildings with employees, all seemingly clutching and iPad or a MacBook, walking purposefully between them and crossing the main highway which splits the two halves of the campus.
Headquarters of the world’s most valuable company? Well, there’s not a lot to see that would support the fact. But then there is no manufacturing, just brainpower and organisation inside those office buildings. There is a retail Apple Store with a difference: It’s stocked with tee shirts, caps and trinkets to complement the usual computer fare. Oh, and there’s the usual obligatory photograph with the 1 Infinite Loop sign that all visitors have to grab. Pity the new iPhone 4S wasn’t get up for grabbing.