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2012: The year of the electronic book reader

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Mike Evans
By Mike Evans

One in every 40 adults in Britain received an ebook reader for Christmas. And 92% of those devices were Kindles. Research by YouGov disclosed that 1.33 million ebook readers were delivered at Christmas, with 1.22 million coming from the Kindle family. Mark Vaygelt of YouGov said: “This is finally the year when the late-medieval technology of the printing press was challenged by a 21st Century, digital alternative.” He praised Amazon for doing a remarkably job of selling the benefits of readers. And the good news for the publishing industry is that device owners appear to buy more books than they did before.

(Via Pocket-lint)

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