54% of future smartphone buyers want an iPhone

A survey of 4,000 consumers in North America shows that 54 percent want an iPhone. While it is 11 points down on last year’s figures, it demonstrates that Apple is still the most desired device despite the dozens of alternatives. Samsung has shown most improvement, up from 5 percent to 13 percent, in prospective buyers’ targets. The report, from Changewave Research, is covered in more depth in this AppleInsider article.