Fuji is again quick off the mark with firmware updates that make older models think they are the new kid on the block. It's a policy that pays off, says Bill....
Kaizen (改善), according to Wikipedia (remember when Encyclopaedia Britannica was the fount of all knowledge?), is the Japanese term for "improvement", or more literally, "change for better".
Fuji has updated the firmware for the X-T2 body. What does it mean for current owners of the camera? David Bailey gives you all the details.
Fuji has introduced a major firmware update for the X-T20. What does this mean for owners of this popular camera? David finds out....
Two years ago David sold all his Canon DSLR gear and plunged into the all-new Fuji X world. How has he fared after two years of mirrorless photography?
David tries out Fujifilm's new X Raw Studio software and finds it suits his style.....
Fuji have this morning announced a new firmware version for the X-Pro2, to address the issue reported here and elsewhere of fresh-out-of-the-box camera bodies losing most of their user settings. This issue, irritating though not fatal, has cast a shadow over the otherwise successful launch of the eagerly-awaited successor to the X-Pro1.
Firstly let me congratulate you on the remarkable success of the Fuji X product line. In your nearly six years at the top of the European operation you must have been delighted by the way in which product after product has been received by press and public alike. Those of us who have come on the journey with you, from X100 to the X-Pro2, are generally happy customers—and why not? We enjoy exceptional products that are clearly designed by photographers for photographers and that are improved time and time again by the release of firmware upgrades that actually make the cameras we own more capable and more usable over time.
There’s nothing worse than buying a new camera and finding out, just a few months down the line, that it is out of date. It’s hard luck as far as most manufacturers are concerned. They’ve moved on, all you have to do is take a loss and buy the latest model. Not so with Fuji.
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