B&W mm-1 Speakers: Why does iTunes keep launching

I love my new Bowers and Wilkins mm-1 desktop speakers (see earlier post here) but I've discovered an unusual niggle. Every time I press play or pause on the remote control my Mac loads iTunes. Since I am currently using Spotify for music, I don't want to see iTunes popping up all over the place. I thought this was a simple problem with an easy solution, but an email from B&W's Frazer Hogg shows it to be a tad thornier:

"When active, the B&W MM-1 computer speakers effectively become the sound card of the PC or Mac they are attached to. This means that you have the same control over your Macโ€™s functions as you would do with its internal sound card. 

I have done a little forum surfing on this matter and it appears that the option to change which program opens when using the play/pause function (be it with a remote or the function button on the keyboard) was removed in OS X a while ago. There do appear to be workarounds available for this however I would not be able to suggest which one to use."

I've done some investigation and have also posted a query to the Apple Communities forums. Usually, in my experience, you can get an answer back from some expert within a couple of hours. This time, though, days have gone by with no response. 

Anyone out there have a solution in the form of a workaround?

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