Home Tech No-Sync iPhones: Big business for iCloud when it starts

No-Sync iPhones: Big business for iCloud when it starts


Syncing an iPhone or iPad is a chore. I can think of many more interesting things to do with my time, and it seems I’m not alone. According to One FPS, some 50 percent of iPhones arriving at Genius Bars have never been synced with a computer. I’m not sure how it’s possible to do initial setup without a computer, but I’ll accept the statistic. It’s a surprisingly large figure, but on reflection I begin to understand.

I’ve lost count of friends and relatives who only sync their phones under severe duress from me. Most of them just don’t get it, and they are content to use the phone, download apps and play around without any thought of backup. Those friends who succumbed to my MobileMe sales pitch have it easiest. At least they won’t lose everything along with the phone. But most people I know see no sense in paying for MobileMe.

Apple could be right, then, that the free iCloud will mop up the asynchronous brigade. If that 50 percent figure is to be believed, we could see tens of millions of registrations for iCloud within the first month. If you own an iPhone or iPad, or even an iPod touch, there is absolutely no reason not to sign up for an @me address and hassle-free syncing.

As Steve Jobs acknowledged, MobileMe got off to a shaky start, although I’ve never had major problems and it has kept my confidence. But a sudden and massive take-up of iCloud could have significant implications for the new data farms in North Carolina and elsewhere. I’m keeping my fingers crossed, but it would be a great pity if Apple have underestimated the demand and this leads to a degradation of the service as we know it today.


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