Home Tech MG Siegler: Amazon’s Kindle Tablet is very real, I’ve played with it

MG Siegler: Amazon’s Kindle Tablet is very real, I’ve played with it

19
0

TechCrunch writer MG Siegler has seen and played with the new Amazon tablet which, he says, is called simply “Amazon Kindle”. It’s a 7-in device with capacitive touch screen and runs a customised version of Android with an Amazon front-end:

  • Very similar in form factor to the BlackBerry PlayBook, rubber-feel back
  • Initially wi-fi only (3G and larger 10-in tablet to follow)
  • Two-finger multi-touch instead of iPad-like 10-finger
  • Amazon-themed interface, black, dark blue and some orange
  • Main screen using Cover Flow-style carousel
  • No physical buttons
  • Deep integration with Amazon store, Kindle, Cloud Player, Instant Video Player
  • Browser similar to Amazon’s WebKit
  • No camera
  • Likely to include free subscription to Amazon Prime (worth $79 a year)
  • Will co-exist with existing low-end e-ink Kindle Reader
  • Price tag of $250
  • Available later in the year, possibly November

To me, this sounds like a winning device for Amazon. I’ve said before that Amazon, with its eco-system and its deep consumer penetration, is the one company that can currently offer serious competition to Apple. Where Apple has its high-street retail stores, Amazon has its pre-eminent on-line retail store. It also has an Apple-like reputation for reliability, customer service and attention to detail. If the new Kindle Tablet is as good as Siegler believes, it will sell in huge numbers.

The 7-in screen size is interesting because, if you remember, it was Steve Jobs who said that a seven-inch tablet would never succeed. You would need sharpened fingers to operate it, he said (while completely forgetting that the iPhone works well with podgy digits). Although I love my iPad 2, I do find it a bit on the big side. I could imagine being very satisfied with a 7-in tablet and I am sure that millions of consumers will take a similar view. 

Even at $500, such a device could offer serious competition for Apple. But if Siegler is right in his pricing estimate of $250, half the cost of the basic iPad, I cannot see where Amazon can go wrong. I’d buy one, just for the experience.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.