With the iSight advances in the iPhone 5S Apple has rewritten the rules of the photographic world. Cupertino has achieved simplicity and great results entirely without mumbojumbo and the traditions of photography. Professional photographer John Carey writing in 50 Foot Shadows:
What Apple has done here is chucked out the entirety of photographic evolution up to this point and that is bold to say the least. I have long wondered when it would come to this and what manufacturer would be the first to introduce such forward thinking ideas because most live in fear of the backlash of the photography community but of course, Apple is not a camera manufacturer.