Apple and Jaguar enthusiast Norman Hicks of Orpington, Kent, is first in the queue at the Covent Garden Apple Store. He is planning on snapping up a gold 5S in order to auction it for charity on behalf of the Jaguar Enthusiasts’ Club. Norman isn’t a stranger to his tent: He was camped outside Buckingham Palace for the royal wedding a few months ago. Roughing it is a bit easier in Covent Garden, it seems. He’s been assured of a phone, obviously, but the Apple staff are being supportive. A helpful blueshirt will come out to stand watch over his little home while he uses the facilities. All very civilised, but far too adventurous for me.