I spend quite a lot of time staring at the Macfilos home screen and, far from being annoyed, I rather like the variety of advertisements which Google serves up for readers. I thought a lot before putting advertising on the site. It doesn’t bring in much — certainly not enough for finance to come into the equation — but I eventually decided that it could help.
Content varies according to your locality, so I tend to see only UK advertising. But my initial impression has been positive.
In the interests of readers, I’ve done a lot of fine tuning of the parameters and now Google Adsense seems to come up with some pretty appropriate stuff. This includes details of exhibitions and dealer advertising, mostly with a photographic link.
This week I came across CVP, a UK dealer chain I hadn’t previously paid much attention to — probably because it is cine orientated. I couldn’t resist clicking through to the website and found, as expected, there is a great deal of cine material. Also, however, they feature some video-oriented still cameras such as the new Panasonic S1H and the Sony A7 range.
What stopped me in my tracks, though, was the above picture of CVP’s “ARRI Creative Space” at 81 Charlotte Street, London W1T 4PP (just in case you want to set your navigator).
What does it remind you of? Yes, looks like they had the same designers as that local Leica Store near you. Swap the white cabinet interiors for a bit of red plush and you could be in any Leica store in the world. I’m going along to have a look next week to find out if there is more of a news angle for Macfilos.