Here’s one to brighten up your weekend. It’s a discreet multi-coloured special edition of your favourite travel camera, the Leica D-Lux 7. No changes to the spec, however, so the extra dosh won’t make you a better photographer. But you will have a tongue-twister of a name to bandy around the bar at the local photo society, and you’ll have a camera to provide enough street cred to get you noticed wherever you go.
Just call it the Leica D-Lux 7 “A BATHING APE® X STASH” Limited Edition. I can imagine your fingers caressing the Mastercard® as I write.
According to Leica’s press office, this camera is aimed fairly and squarely at street photographers:
Street photography is the art of capturing moments of people’s lives as naturally and, at the same time, profoundly as possible. It is a very immediate type of reportage photography that has always been closely connected with the Leica brand. In many ways, street photography holds up a mirror to society – be it from a humorous, insightful or critical perspective.
The genre shares this trait with two other art forms that capture the urban zeitgeist: streetwear and street art. Now, Leica has brought these three creative branches together in a strictly limited, special edition compact camera.
This latest Leica creation comes in a black version, which will be marketed by Leica, while the snazzy silver-topped variant is available exclusively at your A BATHING APE® emporium. The special edition features the signature “ABC CAMO” look of the streetwear label BAPE®, and the brand’s APE HEAD insignia. And if that isn’t enough, it is also marked with “the distinctive wild style tag of America graffiti artist STASH”.
The black-finish version of the camera will sell for £1,750, which is just under £600 more than the boring old standard edition. Dare I say that the original plain D-Lux 7 is likely to be more discreet and less likely to frighten the natives than these bold camo editions?
Whatever next? Leica is full of surprises… Let us know if you fancy one of these colourful snappers to polish up your urban Zeitgeist. And will it be a visit to the A Bathing Ape shop or to a boring old Leica dealer where you’ll find nothing but cameras lenses, straps and fishermen’s bags? Or, perhaps, this product is not aimed at the traditional long-suffering Leica user. Does a new market await? Will this be a collectors’ item, sold out within days? Do leave a comment.
If you wish to have chapter and verse on the limited edition D-Lux 7, read the press release here.
And on the other side of the fashion label
This article from Women’s Wear Daily shows the reception of the new D-Lux Special Edition from a fashion perspective rather than, as in this article, from that of a serious, long-time Leica camera user. It makes interesting reading and I learned a bit about the sponsors…
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