Home Tech Apple starts to crack the enterprise market

Apple starts to crack the enterprise market

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In 2007 Apple had hardly any representation in the corporate market. Now, according to this report from Asymco, the tables are turned. This year there is a possibility that Apple could take a 30% share of the lucrative enterprise market. A word of caution from Horace Dediu, though: Apple’s recent success has been built on its excellence in the consumer market. This, in turn, has created a bottom up demand for Apple products. It would be a mistake, he believes, for Apple to pander too much to the IT professionals.

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