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Scratching the Surface: Hit or miss


After the high-profile launch of the Microsoft Surface and the spending of millions on advertising, the Redmond tablet appears to be a bit of a damp squib. According to usage analytics firm Chitka, the Windows RT Surface barely registered on the scale in November, accounting for a miserable 0.13% of web traffic. Anecdotal evidence also points to the lack of sales interest in the Surface.

The iPad continues to dominate, with 88% of all tablet web traffic despite its market share having fallen to just over 50%. The inference is that iPad buyers make more use of their devices than owners of competing tablets. The apparent flop of the Surface is a disappointment because competition, not just from Android, is vital for the industry as a whole but also for Apple. Competition means rapid development and improvement of the products on the market.

*by Mike Evans, 12 December 2012*