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Berlin Apple Store delayed yet again

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Berlin is possibly the only capital city in Europe, other than Athens, that still does not have an official Apple Store. The site on Kurfürstendamm has been under construction for several years. Every time I visit the city I have to go for a peep, but the impressive former cinema is still hidden behind hoardings. Local fans had hoped for an opening before Christmas but, as it now seems likely, it is now delayed until March 2013. Staff are being hired at the moment, so that’s a good sign.

  Still under construction, the Apple Store with the longest gestation period is coming to Berlin in March. (Photo courtesy of  Macerkopf.de )
Still under construction, the Apple Store with the longest gestation period is coming to Berlin in March. (Photo courtesy of Macerkopf.de )

This überlong gestation period is a mystery to me. Already Apple has ten stores in Germany, many of them in much smaller places. Today I visited the Augsburg store in the City-Galerie Mall on Willy-Brandt-Platz (photo). This is a city with a population of only 267,000 compared with Berlin’s 3.5 million. At least, unless there are further delays, the impressive building in Berlin should provide a flagship store for Germany to be proud of. Better late than never.

  Augsburg is a relatively small city yet has a large mall-style Apple Store. There are nine others in Germany, but none yet in the capital, Berlin.
Augsburg is a relatively small city yet has a large mall-style Apple Store. There are nine others in Germany, but none yet in the capital, Berlin.

by Mike Evans, 11 January 2013

1 COMMENT

  1. Well its Berlin and as one who has lived here 25years can now say it is going down hill and has lost the famous ready on time .Apple are not that bothered only in profits .Their appointed dealers are none helpful and not very good at all . My Mac Book pro bought in Berlin under 2years ago with extended warranty has never been right .Have just made 2 trips at my cost to . Apple Hamburg and still have no functioning airport –
    A lot of hot air surrounds Apple with too many zealots allows them to get away with such .Right now am using my 10 year old Toshiba Portege with Windos XP !!! It cant take my HD pics and movies but it works .. More than can be said for an expensive MacBook Pro where a known issue is ignored for many more like me .

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