You are probably heartily fed up with the initials GDPR. I certainly am. But I recognise that in the long term the regulation could be a useful means of preventing spam and avoiding unauthorised supply of personal data to third parties.
Unfortunately even Macfilos has become enmeshed in the regrettable amount of bureaucracy ushered in by GDPR. This message is aimed specifically at the thousand or so readers who have registered to receive our daily bulletin.
We are investigating if we need to take extra steps, but essentially our position is quite clear:
PRIVACY TERMS
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- Your details will not be divulged by Macfilos to third parties and will be used solely for the above purpose.
- Every communication includes the option to unsubscribe.
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The daily mailing is welcomed, I know, by the vast majority of you and I hope you will be happy to continue receiving it. If you do not wish to continue receiving updates, please unsubscribe using the link when you receive this article in today’s distribution. I will be really sorry to see you go but I do understand if you wish to leave us.
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A useful article in today’s FT confirms that: "Email marketing is covered by a separate piece of legislation, rather than GDPR. Provided regular messages include an ‘unsubscribe’ option there is unlikely to be any need to contact customers at all. If they are your customers and you have collected their data in order to provide services, you are entitled to continue sending them emails." You probably don’t need to take extra steps.
Phew! Thanks for that, Justin. I think we are ok but it’s good to take the necessary steps.
Mike