Opinion

A Leica is a visual notebook: You can take everywhere

For Jean Perenet Leicas act as perfect light visual notebooks for recording life.

Making a case for Leica: How my passion for rangefinders turned into a vocation

Change is never easy, but when forced to reassess your life you discover how to marry old skills and interests to create new opportunities.

How I discovered a simpler life through Leica

"Just add more" has become the expression for companies to keep customers buying the latest model. But is that the best way to keep your customers happy?

Leica, for me, is the joyful pinnacle of photography

Joy is a hard word to associate with inanimate objects. But a Leica in the hand transcends that. The simplicity of focussing makes it a joy to use.

Leica: Where innovation and humanity meet

It's rare that companies can combine the drive to innovate and continue to do so over 100 years, and still act in humanitarian ways to fulfill their social contract.

What it means to be raised on “Perfection Expected”

When you are raised to believe that perfection is expected, a Leica becomes a living example of that thought…

A chance encounter with a Leica M9 that became something more

A 20-year love affair with Leica cameras highlights their unique engagement with photography, transforming mundane moments into artistry, fostering community among users, and encouraging a patient, thoughtful approach to life.

Being part of the Leica family for the long haul.

Being part of the Leica family is what I value most. It's not a transactional quick relationship but something longer lasting built on a mutual understanding of excellence and joy from using. It has stood the test of time and if cared for can continue far into the future.
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