What is it about toilet rolls that they become the “bellwether stock” of any upset or crisis? In reality, this item of homeware is perhaps the least necessary and the one most readily improvised. I’d sooner put my money into a can of Heinz tomato soup.
Even ten years ago, here on Macfilos, I was fretting over future toilet roll supplies as the burgeoning digital news outlets threatened to obliterate newsprint and toilet rolls along with them:
“Declining newspaper sales will lead to a shortage of toilet paper according to Seventh Generation, a marketer of green consumer products. “The decline of print newspapers and magazines is a source of concern for journalists, but it also has an impact on the worldwide paper market”, says Martin Wolf, a director of the company. “After coming to depend on readers to dutifully recycle their old periodicals, paper manufacturers are now finding that supplies of high-quality paper for recycling are becoming scarce.”
My solution back in 2010 was to get someone like Sir Clive Sinclair (who?) to design an electronic device to replace the humble toilet roll. Strange to relate, this has happened in the form of bidet-equipped sanitary ware – for instance, the Geberit Aquaclean. If you happen to have the odd £2,000-£5,000 lying around, that is.
Yet still, humble the toilet paper is forever on a roll. And, as we learned over the past two months, it remains the bellwether product for the world’s crises, big or small. Nor have newspapers disappeared, as I predicted in 2010, so supplies of the precious white wipers are assured, it seems.
If you want to guard against future crises, maybe the 75mm Leica Bummilux is the ideal investment. Enjoy it for its optical excellence and build quality, but use it sparingly when the next crisis comes along.
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